The present research, using exploratory-analytic method, aims to identify and prioritize the factors and variables influencing qualitative and quantitative promotion integrated planning and management in urban management of Karaj municipality. The research population consists of over 1300 subjects from all senior, middle, and lower managers and experts in Karaj Municipality and other administrative organizations of Karaj. Using Cochran formula and Morgan table, we have selected 300 people as the sample size. The selection was done through a systematic and eventually simple random sampling. For data analysis, the exploratory factor analysis test and non-parametric Friedman test were used. The software employed was SPSS. The results obtained from exploratory factor analysis indicated that of 40 items of the present research, 5 factors with the titles of the first: integrating and coordinating of the tasks of organizations in a specific framework (15.6), the second factor: developing specialized outlook, policies, and programs common for all organizations (14.6), the third factor: developing a regulatory mechanism to improve administrative processes and increase citizens' satisfaction (12.2), the fourth factor: improving organizational processes in order to update and specialize functions (10.1), and the fifth factor: improving regulations, clarification, and re-engineering the processes of providing services to customers (8.8) constitute 75.8 % of the total variance of the factors and variables influencing qualitative and quantitative promotion integrated planning and management in urban management of Karaj municipality. The non-parametric Friedman test also indicates that from the subjects' perspective: the first three factors: integrating and coordinating of the tasks of organizations in a specific framework, developing specialized outlook, policies, and programs common for all organizations, and developing a regulatory mechanism to improve administrative processes and increase citizens' satisfaction had the highest average in affecting the qualitative and quantitative promotion integrated planning and management in urban management of Karaj municipality, however, the lowest average goes to the fourth and the fifth factors: improving organizational processes in order to update and specialize functions and improving regulations, clarification, and re-engineering the processes of providing services to customers